In his ten years as CEO of Aston Martin, Dr. Ulrich Bez turned the British niche manufacturer into a profitable global player. This book is not one of the usual entrepreneur portraits, but rather a richly illustrated, unique mix of business case and personal memories. The plot rushes along like a thriller with all the insider details but no business platitudes. We accompany Dr. Bez, sleeplessly awaiting Bill Ford's verdict on the sale of the majority stake in Aston Martin. We experience first-hand the enormous demands placed on the management of an exclusive automobile manufacturer and witness how an international luxury brand is created. As a car enthusiast and visionary engineer, Bez also shares with us his thoughts on the automotive future and his plans for Aston Martin.
408 pages - 25.4 x 5.08 x 30.48 cm - published in 2013
